Sunday, September 13, 2020
Kansas City Seyz Goodbye To 'The Buzz' As Local Terrestrial Radio Stays Losing
Quick peek at the ongoing decline of local legacy media in the midst of the coronavirus crash and evolving technology.
95.6 The Buzz has rebranded as now goes by the moniker "Alt 95.6" it's not much of a dramatic shift but offers a sense of desperation given that local advertisers would rather give their cash to Google & Facebook over the sketchy media metrix of radio b.s. artists.
Fear not, we notice that "The Church Of Lazlo" remains intact for the moment.
Still, one thing is clear . . . Kansas City local radio is doomed.
Variety: Radio Veteran Lee Abrams Cautions the Clock Is Ticking on Outdated Terrestrial Formats
This might be good news if only local podcasts weren't so amateurish, safe and schmaltzy.
And so, the NEXTGEN seems tuned out of local news, events and community in favor of satellite, streaming and Spotify where user interaction drives audio and not the old school DJ or talker model.
Something to consider as we move forward and this town's media scene continues to evolve.
Developing . . .