Friday, August 07, 2020
T-MOBILE CANCELS SPONSORSHIP OF KANSAS CITY STREETCAR!!! TOY TRAIN DESPERATELY SEEKING ADVERTISING!!!
And so, with all the hype over "community concern' we've got a peek at a corporate giant scaling back local commitments . . .
T-MOBILE BACKED OUT SPRINT'S EXTRAVAGANT KANSAS CITY STREETCAR SPONSORSHIP AND NOW THE TOY TRAIN NEEDS TO REPLACE NEARLY ONE MILLION BUCKS IN REVENUE!!!
Here's the development blog tidbit and a sign of harsh times throughout the metro . . .
"Since the streetcar started rolling in May 2016, sponsorship from now-defunct Sprint contributed $850,000 toward the operation of the 2.2-mile line which stretches from Union Station to the River Market.
"The Sprint sponsorship had reached $225,000 annually for placement on all six cars before Seattle-based T-Mobile decided to hang up."
The cost for advertising is $50K for 6 months for just one car . . . But I'm sure there is a discount available.
Developing . . .