Behind the KC Biz Journal paywall, this quote seems to sum things up:
"A Hallmark spokeswoman said the company is reshaping operations to cut costs, overhaul its retail business and drive more online sales."
Behind their paywall, the WSJ boldly proclaims the truism that people have stopped sending greeting cards.
And so the company will combine its card and retail businesses in an effort to redirect resources to bolster online offerings and hope to shift from cards to digital sales . . . Take a look at how their progress is coming along:
It's a tough time to be in the greeting-card business. Papyrus is closing all 254 of its stores in the US and Canada after its parent company, Schurman Fine Papers, filed for bankruptcy citing "the general downturn in the brick-and-mortar retail industry."