Thursday, June 06, 2019

TKC DEAD-TREE DECLINE SNEAK PEEK!!! DOWNSIZE PREVIEW: KANSAS CITY STAR PARENT COMPANY 'EXPERIMENTS' WITH KILLING SATURDAY PRINT EDITION!!!



Some of the smartest readers who sometimes check TKC just sent us an interesting journalism development that reminds us of a prediction about the fate of the local paper we made not so long ago . . . Maybe 9 years or more . . . This is the way the paper ends:

WITNESS THE KC STAR CORPORATE PARENT "EXPERIMENTING" WITH DESPERATE PRINTING CUTS!!! WILL IT WORK TO SAVE THE NEWSPAPER?!?

Sadly, this move only solves half of the equation.

Sure, cutting costs is might be helpful but that won't help wrestle cash away from Google & Facebook who take most of the Internets advertising cash and have far more reach and digital infrastructure than any publication could ever hope to establish. Moreover, newspaper profits were never strictly a pure biz-to-biz advertising play . . . Classifieds funded newspapers during their glory days and now social media is a much more effective and FREE way to send mostly ignored messages out into the void.

Digital subscriptions are seen as the newspaper's saving grace but in a world people have ALWAYS only read headlines and lead sentences to form their opinion, share and talk a story to death . . . Relying on readers to pay for content remains a long shot.

Here's the sitch:

McClatchy announces an experiment to eliminate one day of print for two papers — but with an enhanced online experience and no job losses.

Deets:

In April, the McClatchy-owned Myrtle Beach (South Carolina) Sun News went from publishing a print product seven days a week to six. It cut the print edition and produced only digital stories on Saturdays. Because digital activation increased 8% in one month, revenue was not impacted and virtually no one cancelled their subscription, McClatchy is adding two more papers to what it calls “Digital Saturdays.” The Durham (North Carolina) Herald Sun and the Bellingham (Washington) Herald will no longer print on Saturdays, starting July 6.

This initiative is headed up by Sara Glines, McClatchy’s Carolinas & East regions president and publisher. And she wants to be clear with readers of those papers.

“You’re going to get all the same content that you got before,” Glines said. “You’re just going to get it in a different way.”

In fact, Glines said readers will get more. Extra comics and puzzles will appear in the Friday and Sunday print editions. And the Saturday e-edition will include even more international, national, sports and entertainment coverage than the Saturday print edition normally carried.

Developing . . .

23 comments:

Anonymous said...

Star needs to save a lot of money and quit printing all together.

Anonymous said...

^^^^ TRUE.

Make it up and they will believe it said...

Jeez I thought the economy recovered from the 08 meltdown.

Anonymous said...

Debt is Wealth
Debt is Prosperity
Debt is Good

VitoCorleone said...

Nothing will save the Star and its overpaid so called journalists need to learn to code or seek employment/importance elsewhere.

Anonymous said...

It will be like a tree falling in the forest with no one there.
No one will notice.
And save a few trees!

Anonymous said...

Sunday and Wednesday is all you need for print.

Anonymous said...

Anyone else notice those blue Star vending boxes around town have been empty for a while now? At least the ones I notice on my route and normal routine.

-Radish

Anonymous said...

SOMETIME LATER THIS YEAR THE STAR WILL STOP PUBLISHING AS MANY AS THREE OF THEIR DAILY EDITIONS!!!

That year being 2009.

Meanwhile, a decade later, this exciting EXCLUSIVE news from Tony STILL hasn't come to pass.

Greedo said...

^^^^ Wait for it! Keep coming back and it will happen. Eventually. Nobody can say TKC wasn't ahead of his time.

Dex said...

^^^^^ Bwahaahahahhahahahahahhaa!

You've been reading since TKC since 2009? This blog has existed since 2009?

Everybody loses.

If anyone needs me, I'll be on Instagram.

Anonymous said...

I said 10 years ago they'd be a 3 -4 day paper by 2020 when a friend of mine who was a reporter there for 30 years was bought out, They've been doing it in Detroit for about 6-7 years. An online subscription is $12.85 p/mo.

Anonymous said...

^^well we didn't listen to you then, and we certainly aren't listening to you now!

Anonymous said...

Nobody can say Tony isn't fucking you in the ass, Greedo

Greedo said...

The idea that anybody would think about TKC in a sexual way is gross. Get some help @11:16.

Anonymous said...

best comment @10:01

Anonymous said...

People still read the Star? That's funny.

Anonymous said...

^^No, just geezers do and they're nobody.

Damn, it's way past time the silly Star collect those empty blue boxes and get paid for the recycled metal! said...

A decade later the content is down to less than half. Paragraph and word spacing is wider. Ads are far fewer, weekdays, and down noticeably for most Sundays. Plus, typos and awkward sentence structures are more frequent. Retail prices have risen 3 times in 10 years! The falling Star sucks!

Anonymous said...

#Learn to code... or maybe they should have not endorsed dems. Were they supposed to report news or lead the lemmings over the cliff? ...at least they accomplished one of those things.

Anonymous said...

^^Still using #learntocode?? The meme died months ago. You need new Faux News and Breitbart talking points. Your shtick is as stale as your breath!

Anonymous said...

From the stalest troll in all of troll history. I'm surprised you are back after getting rope-a-doped nonstop yesterday.

But hey, negative attention is still attention right? Lol

Anonymous said...

^^^He can't stop. He's a mental case, and bitter for having been born with his brain mis-wired. Ignore the wacko.