As always, it's great to secure endorsement deals BEFORE it's time to show and prove on the field when it really counts.
Here's PROOF that we were right about the money behind the mania . . .
Ready for a bowl of Patty Flakes? The new cereal - and more - is in the works, according to the agent of Kansas City Chiefs quarterback Patrick Mahomes. Leigh Steinberg, who represents Mahomes and many other high-profile NFL players, told the Bloomberg Business of Sports podcast his client will soon be getting more national, commercial exposure.