TKC EXCLUSIVE!!! KANSAS CITY CHIEFS QB PATRICK MAHOMES TROLLS FAKE NEWS WITH SOCIAL MEDIA MARKETING!!!

In the midst of a win streak, enthusiasm over the Kansas City Chiefs is understandably high and local news captivates viewers by covering every angle of the team's success. However, the irrational exuberance of local journalists and fans has unwittingly delivered mislabeled marketing content to unsuspecting viewers.

To wit and at the risk of ruining a good time . . .

KANSAS CITY ADVERTISING INSIDERS WARN US THAT PATRICK MAHOMES NAME DROPPING HIS FAVORITE BRANDS ON SOCIAL MEDIA IS NOTHING MORE THAN MARKETING AND NOT NEWS OR AN INSIGHT INTO HIS REAL LIFE!!!

Here's the word and a welcomed bit of myth-busting from denizens of our AWESOME TKC BLOG COMMUNITY within the industry . . .

"We live in a world where Kylie Jenner gets about $1-Million a pop for her social media posts. I'm absolutely certain that Kansas City's star quarterback is already making important deals to leverage his fame. 

"What's sad is that nobody in Kansas City is calling him out on it. Only an idiot would believe multi-millionaire still has a taste for the truly mediocre Whataburger chain or that he's really putting ketchup on everything he eats . . . 

"In a certain sense, it's fun and some brands have been smart enough to try and leverage the mania and garner a bit of "earned coverage" from his promotional posts without paying up front. But none of this should be relevant for more sportscasts.  

"The Patrick Mahomes brand mentions in segments labeled "news" could be reporting on far more serious issues like injury and deaths associated with football or even offering viewers more coverage of the current NFL officiating crisis. So, I'm sending this one your way, TKC, if only because it's scary to think that Kansas City residents are getting content about hamburgers and ketchup stuffed down their throat and mistaking it for news. 

"Even lowly, local sports news."

To wit, here's a quick myth-bust that should help our blog community and local new watchers in general . . .

MOST SOCIAL MEDIA BRAND MENTIONS BY CELEBS ARE SIMPLY BAD ADVERTISING NOT NEWS!!!

In an era wherein Prez Trump is fighting the good fight to keep his taxes secret expecting celebrity disclosure is far too much to ask, instead we offer our blog community nothing more than a reality check and a helpful reminder to take everything with a grain of salt which might be helpful given the nasty foodie fare touted by this town's favorite new football hero.

You decide . . .