Saturday, January 13, 2018
TKC EXCLUSIVE AND BREAKING NEWS!!! STREETCAR MUSIC FESTIVAL PRICE TAG REVEALED AS KANSAS CITY HOLIDAY SEASON BILLS COME DUE!!!
As we reach the middle of January, Kansas City residents confront the consequences of holiday spending whilst bills pile up.
To wit . . .
SPECIAL THANKS TO THE KANSAS CITY STREETCAR AUTHORITY FOR ANSWERING THE TKC REQUEST FOR INFORMATION & REVEALING THE PRICE TAG OF THE RECENT HOLIDAY JAM!!!
We talked about this local transit music fest as it happened - The Kansas City Streetcar Holiday Jam 2017 hosted nine live musical performances on board the streetcars and at streetcar stops. Music ranged from traditional holiday music, covers and original music performed by local artists.
Credit where it's due . . . This effort helped boost ridership numbers during the December doldrums as the streetcar counted 150,330 "unlinked passenger trips" in 2017 vs. 128,155 in December 2016 - A 17.3% increase.
Accordingly . . .
TKC EXCLUSIVE!!! CHECK THE ITEMIZED PRICE TAG FOR THE KC STREETCAR HOLIDAY JAM 1ST AND ONLY ON TKC!!!
And what we interpret from these numbers is simple - Streetcar ridership demands constant promotion to earn share of mind from the public. The December ridership increase deserves recognition but also the acknowledgement that the passenger uptick did not come without a cost - Promotion of the toy train is an expenditure that other modes of transit, like the bus, do not require.
Going forward, Kansas City voters need an understanding of all the factors influencing ridership trends beyond promotional hype that only touts press release milestones instead of the price that taxpayers must subsidize.
Developing . . .