Tuesday, September 26, 2017
Kansas City Hipster Street Branding
Check a local clothing line admitting to cluttering up Kansas City streets with their advertising junk . . .
File this one under middle-class privilege or low-rent taggers . . .
"The idea of guerrilla marketing behind the brand Clever Fools came naturally, how else would we get people to see our name or our logo? No one knew of us and nobody cared about the small time idea of a lifestyle brand.
"Next thing you know, the city is covered with this random triangle design. People wanted to know why it was everywhere and how it got there. That was shocking to us, the identity was becoming recognized and reacted too."
You decide . . .