Customers from around the globe were also shopping for selfies and local street cred . . . Online biz hacks might interpret all of this as yet another lesson in brand "authenticity" triumph.
But the real lesson is that the World Cup was MOSTLY A HUGE SCAM wherein small biz was just another prop that was part of a bigger effort to route political patronage to more important people higher on the food chain.
That's our opinion that's will be proven out by most local receipts . . . Of course we'll share a more optimistic view . . .
"Not every business saw a boost from visiting fans, but some leveraged a prime location, ingenuity in planning, or a personal connection to get a boost from the FIFA World Cup's stint in Kansas City."
Read more via www.TonysKansasCity.com link . . .
World Cup lessons for Kansas City small business: Show passion, embrace local, be an 'experience'
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