Kansas City Star Leans Into Sponsored Content As Subscribers & Advertising Fade

We've all gotta make cash to eat . . . We don't begrudge the tactic BUT it's worth identifying for the purposes of local news edification amid the ongoing demise of dead-tree media. 

Here's the word sent our way about the practice . . . 

"Disappointing to see The Star running these glorified press releases disguised as real journalism. Flooding the site with paid advertorials completely tanks reader trust and ruins the credibility of actual local reporting."

And a quick bit of push back on advertorials in general . . . Even if we're not above using them but demanding a bit more fun in the process: 

It mimics objective journalism to gain unearned credibility.

Hidden Bias: The ultimate goal is selling a product, not informing readers.

Misleading Presentation

False Authority: It mimics objective journalism to gain unearned credibility.

Hidden Bias: The ultimate goal is selling a product, not informing readers.

Omission of Negatives

Hidden Fees: Advertorials rarely mention high closing costs or prepayment penalties.

Higher Rates: Non-conventional loans usually cost more than standard bank financing.

Risk Exclusion: The text glosses over the severe risks of leverage in real estate.

One-Sided Data

Skewed Statistics: Authors selectively choose positive data points while ignoring market downturns.

Lack of Comparison: The content never showcases cheaper or better competitor alternatives.
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Read more via www.TonysKansasCity.com link . . .

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