Important life lesson here . . . Keeping regular customers happy was a lot more important than believing so much hype from politicos & marketing execs . . . Check-it:
Rather than chasing World Cup foot traffic, he leaned into his Hyde Park and Union Hill regulars, telling them months ago his shop would be a safe haven from the tournament crowds.
"I'm always going to be invested in the people who've already invested in me. I'm not going to go chase waterfalls, I'm just going to stick to my customer and give them the product that they came to appreciate," Roberts said. "Locals will show up and they will support us as long as they've gained that trust and we haven't burnt them chasing shiny objects."
Read more via www.TonysKansasCity.com link . . .
World Cup brings crowds to Kansas City, but some Midtown businesses say locals are staying away
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