Context . . .
This is faux "earned media' that was planted amongst the socials to give the illusion of buzz.
However . . .
The local marketing plug is a nice touch if only because most people treat feature length movies like reading books nowadays . . . And NOBODY reads books anymore.
Check-it . . .
"The presence of such a billboard in Kansas City might not sound extraordinary, especially if you've seen the teaser for Spielberg's upcoming sci-fi thriller, which reveals it is set (at least in part) in Kansas City. But for Kansas City residents (hi), it is pretty weird, even a little cool! We almost never get big film ads like this here."
Read more via www.TonysKansasCity.com link . . .
Steven Spielberg's Disclosure Day Gets a Massive Mural Advertisement... in Downtown Kansas City - IGN
Steven Spielberg and Universal Studios would like you to know that Disclosure Day is on the way, and they're letting you know about it with a massive, buildingside mural ad. But rather than setting it up in Hollywood, where these things usually appear, it's popped up in an unusual location: Kansas City, Missouri.
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