So, here's the next play for local dead-tree media and it speaks to a new era in digital journalism that puts newsies front and center amid culture war.
Take a look . . .
Kansas City Star debuts younger newsies sharing social media clips to bolster their reporting and hopefully gain traction in the daily doomscroll.
The problem . . .
This is great news for corporate social media apps but might not translate into more subscribers or revenue for the newspaper.
Context . . .
Kansas City NPR is also going all-in on social media clips in order to establish a parasocial relationship with viewers rather than offer more balanced reporting. Actually, their play makes more sense because donors might be more willing to open their wallets to familiar faces.
And so, in order to offer a view of this a groundbreaking trend all the way from 2018. . . . We share this intro that attempts to "sell the sizzle" as dead-tree turns itself into TV news for local phones . . .
"Kacen Bayless here, the new Democracy Insider for The Star. I’m not new to The Star or politics reporting, but I am moving into a fresh role here that I’m really excited to share with you.
"Let me explain. The Kansas City metro is on the brink of a historic year in 2026.
"At no point in modern history have Kansas City residents faced so many important, volatile and controversial issues at the same time."
Read more via www.TonysKansasCity.com link . . .
Introducing The Star's new Democracy Insider as KC preps for historic 2026
The Star's Kacen Bayless introduces his new role as Kansas City prepares for a critical year in politics.
Skip the paywall and read by way of Internet archive or public library card.
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