WaPo: Kansas City Chiefs Lure London Love

A reality check for people who think that political slogans really mean something . . .

Despite the era of "America First" take a look at Kansas City Super Bowl champs hoping to take their brand GLOBAL by way gimmicky marketing.  

Even better . . . The Beltway paper of record is picking up on the effort . . . 

Chiefs executives visited London after the team added the UK to its list of countries in the NFL’s global markets program , which puts teams in the driver’s seat to increase fandom overall — as well as land commercial partnerships individually.

A day that began meeting with local agencies in the NFL’s glass-enclosed eighth-floor office overlooking Leicester Square ended along the banks of the Thames, where a “Chiefs cab” was the meeting point to surprise a local fan with a ticket giveaway.

“The UK is another puzzle piece in the larger globalization of the brand,” said Lara Krug, the team’s chief media and marketing officer, echoing a franchise theme of becoming the “ world’s team .”

Read more via www.TonysKansasCity.com link . . .

Kansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy

Kansas City Chiefs executives recently visited London after the team added the UK to its list of countries in the NFL's global markets program