Brittany Mahomes Reigns Supreme As Queen Of All WAGS?!?

We're biased but we think Kansas City's eternal homecoming queen remains the greatest of all sports wives.

Accordingly . . . 

Here's a peek at the "WAG" tag garnering a bit of upscale reporting.

Check-it . . . 

This modern version of WAG-dom can be credited to early 2010s reality shows like WAGS, Basketball Wives, and La La’s Full Court Life. These platforms allowed these women — some anonymous before they entered into relationships with athletes — to craft their own public narratives and become notable personalities on their own. WAG influencers have become a welcome staple of certain sports cultures.

Even more of a deep dive . . .

In our current political climate, the WAG boom raises interesting questions. Research shows that some Gen Z-ers are identifying as more conservative than their parents. “Trad wife” content abounds online. Where do WAGs fit in?

WAG influencers share some obvious similarities to tradwife influencers, women who’ve created lucrative identities and even businesses by perpetuating conservative ideas of marriage and motherhood. In a Substack essay, sports writer Frankie de la Cretaz argues that WAGs are essentially the tradwives of men’s sports: “No matter how many businesses a WAG starts or how many charities she runs, she still embodies a heteronormative idea of family and a woman’s place in society.”

Read more via www.TonysKansasCity.com link . . .

VOX @ MSNBC: What’s behind the WAG renaissance?