NFL Defends Taylor Swift Era Despite Backlash From Fans

Corporate marketing needs this GenZ romance more than anyone else. 

Accordingly, here's their endorsement of a power move that was rejected not only by Travis Kelce but also by just about every dude who regularly watches football in the nation . . . Check-it: 

In a statement to "The Hollywood Reporter," the league said, "We frequently change our bios and profile imagery based on what's happening in and around our games, as well as culturally. The Taylor Swift and Travis Kelce news has been a pop cultural moment we've leaned into in real time, as it's an intersection of sport and entertainment, and we've seen an incredible amount of positivity around the sport."

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NFL defends embracing the Taylor Swift "pop cultural moment" despite haters

The NFL is defending its hand in playing into the media frenzy around Taylor Swift and Travis Kelce.