Hallmark Stays Losing Shelf Space

Hard times and ongoing supply chain probs confront Kansas City's favorite purveyor of sentimentality.

A peek at the uphill battle to save at least some form of dead-tree media . . .

"Even if Hallmark resolves its inventory challenges, recapturing that shelf space will be an uphill challenge"

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Retail expert: Hallmark Cards losing shelf space at Walmart puts it in a precarious spot - Kansas City Business Journal

Retail Aware founder and CEO Keith Fix thinks American Greetings could be looking at the "temporary" opportunity as its shot to get permanent placement on Walmart shelves, taking over space previously dedicated to Hallmark. Even if Hallmark resolves its inventory challenges, recapturing that shelf space will be an uphill challenge, he says.

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