Newsflash: NOBODY Wants To Read Your Campaign Fundraising E-mails

A bit of Friday night TKC history . . . 

One of our most dedicated commenters often asked of local political candidates about the ethics and legitimacy of their online fundraising efforts. 

We called the defender of cyberspace the "unsolicited bulk email guy" and we can only hope he's still out there somewhere fighting the good fight. 

In the meantime . . . 

Special thanks to the BEST & BRIGHTEST TKC READERS for sharing this important tidbit and campaign season reality check that should also apply locally . . .

"A recognition among digital campaign staffers that text and email programs have gone from innovative to out of hand, to the point that it’s harming the campaign ecosystem. The rate of return on individual appeals is falling compared to a few years ago, as candidates and outside groups find themselves targeting the same pool of donors. And congressional campaigns spent more on fundraising as a share of their total spending in 2022 than in the previous election cycle, according to a POLITICO analysis of FEC records."

Read more via www.TonysKansasCity.com link . . .

Billions at stake as online fundraising practices turn off voters

Doubling down on mass emails and texts is still a way to raise significant cash, and federal candidates and committees raised a combined $3.3 billion on ActBlue and WinRed, the parties' primary online fundraising platforms, during the 2022 cycle.