For service workers and small biz owners in Kansas City, the Big 12 was a resounding disappointment. 

Many restaurants were empty, the benefit for dowtown hotels wasn't as significant as many had hoped and bar biz was noticeably lackluster judging simply from driving by the festivities . . . Which was easy given that the crowds were smaller.

At one point, even the most celebratory coverage from local MSM was forced to admit that the whole affair didn't really resonate with the public this year. They blamed the snow and the cold

Still . . .

Believe it or not . . . It has snowed during the Big 12 Tournament before and the event was still packed. 

Instead . . . 

There seems to be a lingering effect of COVID pandemic policy, fear, precautions and adjustments which have diminished the performance of Kansas City tourism.

Also . . . 

Record inflation and gas prices likely prevented a great deal of partying by broke-ass sports fans. 

Still, here's a peek at the celebration which seems muted . . .

Confetti fell. Kansas players climbed the podium. And the Jayhawks, as a group, collected two more trophies following Saturday’s win — one for the team title and one belonging to tournament MVP Ochai Agbaji.

These types of moments, of course, have been commonplace throughout Kansas basketball’s rich history. But it had been four years since the program celebrated this achievement in this building, and only a couple of players on this roster were there for that one back in 2018.

Read more via www.TonysKansasCity.com news link . . .

Big 12 Champs: KU 'euphoric' after 74-65 win over Texas Tech, but Jayhawks still hungry for more

The 6th-ranked Kansas men's basketball team validated its Big 12 regular season title by winning three games in three days this week to claim the Big 12 tournament title, as well, knocking off Texas Tech, 74-65, in a thrilling battle in front of a packed house at T-Mobile Center on Saturday night.