A fact of life that doesn't inspire any joy in our hearts . . . We grew up on background music and talk and we notice the current epoch in communication requires far more active engagement.
Nevertheless . . . Terrestrial radio is quickly nearing its end game and nobody bothered to tell quite a few locals still on the air.
The best radio personalities focus on their social media game and realize the transition is already sending quite a few careers to into the wasteland of life without corporate sponsorship.
Meanwhile, some of the smartest people we know are only grabbing a few minutes of radio for news and then spend most of their time enjoying satellite channels for music.
Accordingly . . .
Special thanks to www.TonysKansasCity.com readers for sending this latest local ratings link. . .
Kansas City - Nielsen Audio PPM Monthly Ratings
Kansas City (Market #34) -- Population: 1,791,000
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