Let's Go Brandon: NASCAR Fights Hardcore Fans Chasing Away Their Biz

A simple sport that's nothing more than a contest to make the best left turns is confronting an identity crisis. 

This is the opposite side of the "Get Woke, Go Broke" debate . . . 

TKC calls it the "barfly phenomena" wherein some of the best customers inadvertently chase away new biz . . . Dealing with it can be a delicate balancing act or simply an act of raising prices and letting capitalism sort out the customers.

Here's an apt summary that's important given that a local track is also impacted by this debate . . .

"Indigestion over politics has always been a feature of the sports world, with recent, high-profile examples like the NFL’s national anthem protests or the NBA’s ongoing China controversy. But in taking a hard line against the “Let’s Go Brandon” phenomenon, NASCAR finds itself in the uniquely tricky position of trying to grow its brand by defying a die-hard, red-state fanbase with more pronounced political characteristics than its counterparts. In its sound, fury and absurdity, NASCAR’s “Let’s Go Brandon” problem has become a supercharged case study for anyone trying to broaden their appeal in our fragmented, now almost inherently partisan media environment."

Read more via www.TonysKansasCity.com link . . .

Red America's Favorite Sport Is At War With Its Fans

Indigestion over politics has always been a feature of the sports world, with recent, high-profile examples like the NFL's national anthem protests or the NBA's ongoing China controversy. But in taking a hard line against the "Let's Go Brandon" phenomenon, NASCAR finds itself in the uniquely tricky position of trying to grow its brand by defying a die-hard, red-state fanbase with more pronounced political characteristics than its counterparts.