Longstanding Branding Beef Confronts Kansas City Chiefs

Ten years from now (or less) the Kansas City Chiefs will have another name . . .

For the moment, loyalists and people who hate change like TKC are overly sentimental about the team's often politically incorrect roots.

Meanwhile . . .

Other fans believe the team needs to get rid of the arrowhead, and other insensitive symbols, altogether.

There has also been a lot of talk about whether the Chiefs should change their name and logo over concerns about the use of Native American imagery. Both the Washington Football Team and Cleveland Guardians have made the switch.

The Chiefs have taken steps of its own. The organization retired a horse named Warpaint that formerly galloped around after every touchdown. They also no longer allow fans to wear headdresses or face paint that resembles Native American tribes.

Read more via www.TonysKansasCity.com news link . . .

Petition seeks to change Chiefs logo amid playoff run

by: Heidi Schmidt Posted: / Updated: KANSAS CITY, Mo. - It's one of the most recognized logos in professional sports. The Kansas City Chiefs are represented by a simple arrowhead with the letters KC inside. The same logo has represented the team since 1974, according to team history on the Chiefs website.