The unwritten punch line here is that digital & social media proved to the savior of this community newspaper.
And whilst their cash flex is unsavory, we admire their chutzpah on a successful Internets cry for help that would make any middle-class housewife proud . . .
Northeast News: Effects of a blank page
Deets . . .
Simultaneously, as the story spread further out from Kansas City, the donation button on the front page of our digital edition began to get clicked. A lot. Within eight hours of the story breaking locally, over $800 had been donated. By the end of the weekend, due to our story running in over 80 news outlets nationally, that number climbed to over $4,000. Of that amount, roughly $300 per month are recurring voluntary subscriptions.
Developing . . .