Kansas City Dead-Tree Blank Page PR Stunt Pays Off

The unwritten punch line here is that digital & social media proved to the savior of this community newspaper. 

And whilst their cash flex is unsavory, we admire their chutzpah on a successful Internets cry for help that would make any middle-class housewife proud . . .

Northeast News: Effects of a blank page

Deets . . .

Simultaneously, as the story spread further out from Kansas City, the donation button on the front page of our digital edition began to get clicked. A lot. Within eight hours of the story breaking locally, over $800 had been donated. By the end of the weekend, due to our story running in over 80 news outlets nationally, that number climbed to over $4,000. Of that amount, roughly $300 per month are recurring voluntary subscriptions.

Developing . . .