An interesting tactic has emerged in the fight to keep Kansas City's largest revenue source.
Tech politics outpaces traditional media. To wit . . .
The Kansas City E-Tax campaign focuses on target social media marketing via pre-roll animation and social media messages vs. traditional advertising.
As of this writing, the E-tax renewal "Heroes" animated advert has been the most successful online commercial for the campaign judging by view count. For those who haven't seen it already. Take a look at the Saturday morning cartoon tribute from City Hall . . .
So far the TV campaign is low key and print advertising is barely 'a thing' in this town anymore . . .
However, online adverts allow campaigners to zero in their target market and possibly avoid rampant Johnson County criticism altogether. By and large the Golden Ghetto HATES the KCMO E-tax because commuters pay most of it and, many allege, see the least benefit and have no representation in how the money is spent.
Nevertheless, laser focused Internets marketing hopes that the low-turnout election will work in favor of renewal supporters by limiting public awareness to the small niche of Kansas City voters who typically approve the measure.
There is no real organized campaign against the E-tax and last time renewal of the levy won by more than 50 points.
And so this campaign seems confident in their Internets cartoon strategy.
You decide . . .