A few social media threads and obligatory groveling have debased a formerly iconic Kansas City brand.
Now BLVD has decided to continue with hat in hand before a mob of people who never really liked their beer much in the first place.
This week's "mea culpa" courtesy of PR flacks who are admittedly better than the chumps they replaced:
Money line . . .
Three broad findings as a result of almost 70 confidential conversations held over the past month with current and former employees . . .
1. Harassment and bad behaviors did occur. Employees weren’t always treated professionally and courteously.
2. Hiring policies and practices need to be more formalized to ensure the company properly considers all qualified candidates for open positions.
3. The company needs to do a better job bringing the two sister breweries, Boulevard Brewing Co., and Brewery Ommegang, together to work more collaboratively.
Part of the solution . . .
"New standards will be implemented for proper business conduct in order to re-establish our company culture."
Tragically, this behind the scenes requirement to have all of the male employees pee whilst sitting down doesn't do much for their local brand along with a connection to some other operation that people in KC don't care about . . .
TKC reality check . . .
THE #METOO SMACKDOWN DECIMATED THE BLVD BRAND AND A 'WOKE' COMEBACK LIKELY WON'T CONVINCE FICKLE CRAFT BEER SNOBS!!!
Thing of it is, most people drink cheap beer that doesn't taste like like total swill and so Blvd's influence was always overestimated.
TKC won't pretend to understand what makes some folks pay a 40% markup on booze but IT'S PROBABLY NOT adherence to the progressive language of cultural sensitivity.
In our own "scientific" research we've noticed that loyalists of the local brand like the taste of Blvd Wheat & Pale Ale and enjoy the homegrown spirit of fun in their marketing.
Fact: There's nothing fun about getting taken to the harassment training woodshed and it has scarred and destroyed bigger/better institutions. We wish the brewer good luck but anyone who doubts the damage to their identity is simply hoping consumers will swallow the company line without question . . . Which is kinda what got them in trouble in the first place.
Developing . . .