A recent social media uproar against an iconic Kansas City brewery still resonates with quite a few local boozehounds.
Accordingly . . .
Tonight we contemplate the good intentions of a boozy rant from a Kansas City barfly who is one of the more popular denizens of the midtown drinking scene.
"So their big mistake was bad PR and not the company's culture??? It (the apology) all seems very orchestrated and without any real motivation to make change. The words are nice but what about promoting women and doing something more substantial than just making a Twitter video? The dismissals are negative and promises about transparency don't mean much when this situation was kept secret for so long. I think people have a tendency to forget about negative situations after they fade out of the news. So Boulevard will take weeks and months to make real changes? Then I will consider buying their product when they make an announcement about their progress. For now, for the Super Bowl and the immediate future, I'm going to take my business elsewhere and I know a lot of people who will be doing the same until we see some evidence that the company had done something besides improve their public relations."
Given that the craft booze biz is all about image, perception and marketing . . . In this instance the opinion of local hipsters is, in fact, very important.
As always, thanks for reading this week and have a safe and fun Saturday night.