Wednesday, February 10, 2021

Choke On Progress: Regional History Earns Respect After Aunt Jemima Cancelled

Your pancakes were racist, now they're woke which might not make eating them alone any more fun . . .

"It’s now called Pearl Milling Company, a nod to the St. Joseph-based business that created the original self-rising pancake mix."

Read more . . .

Aunt Jemima No More; Pancake Brand Renamed Pearl Milling Company

Quaker Oats cooked up a new image for an old, offensive brand Tuesday. PepsiCo, Inc. the parent company for Quaker Oats, announced it's rebranding Aunt Jemima, the popular pancake and syrup brand, retiring the racist stereotype used for the product's image.

17 comments:

Anonymous said...

Call it what ever they want I'll no longer buy it.

Anonymous said...

the last version of Aunt Jemima wasn't too bad, she wasn't an offensive portrayal, she just looked like a nice lady serving up a stack of hotcakes.

but there are some earlier versions, yikes. go look at a cream of wheat ad from the 1920s if you want to cringe

Anonymous said...

Hooray! An empty symbolic gesture makes the world go 'round.

In other news, the true economic and social issues of black Americans will not be spoken of.

Anonymous said...

Never used it in the first place. Screw em!

Anonymous said...


Wasn't Pearl a famous name years ago among black women and at least one man?
There was Earl the Pearl, Pearl Bailey, Pearl Livingston. So how is this any different than a women named Aunt Jemima? This is hysterical how black people are having a cow over nothing. Now they have a pearl who was working in a mill. This name is worse. ROFL Get woke go broke! I'm not buying it.

Anonymous said...

^^OK Boomer. You can't afford it anyway. You eat cat food.

Anonymous said...

^^You eat cat shit. Weird.

Anonymous said...

Ima Ima Pearl Milling Company Jumbo Waffle Ea-ea-eater!

Anonymous said...

And the woke crowd thinks they got a victory for a name change, simpletons got played, the only people that won is a corporate conglomerate who continues to make billions every year!

China joe supporters are so stupid.

Anonymous said...

^^and yet nobody under 65 cares about this so....Weird.

Anonymous said...

^^ Then why are you spewing insults about it Karen?

Anonymous said...

"Pearl Milling Company". I get the history of the pancake mix but that is really boring branding and labeling.

I would have suggested "Pelas Pancakes" and have Lindsey Pelas on the box with a head scarf like Aunt Jemina and her boobs hanging out with pancakes for nipples.

Anonymous said...

1:58 awesome idea and very funny.

Anonymous said...

I still have the '50s promo of AJ as doll like toaster covers. Banana yellow in color dress with white kerchief.

Billy Tammeus said...

4:43 For your penance say ...........and promise to sin no more.

Anonymous said...

I won't buy it any longer because I'm tired of the out-of-control virtue signaling. What's next ... they're going to hire a black woman to be in charge of diversity and inclusion to show how much they give a sh*t and to bring it up in every discrimination lawsuit against them?

Anonymous said...

Oh my Gawd, don't do anything at all that might upset those wonderful black folk. Please forgive us, almighty rulers?