Tonight a Kansas City boozy kingdom has been defeated and a crown prince of local good times was been humbled by the way of anonymous online comments.
To wit . . .
SOCIAL MEDIA TROLLING CANCELS THE CAREER OF BLVD CEO JEFF KRUM!!!
While we aren't going to shed any tears for the booze dude there's something to learn from this controversy . . .
1. Crisis PR skillz are important . . . There's no second chance a first response. The company would've been better off waiting out the drama then responding with outrage against the boozy mob.
2. This is probably the biggest #MeToo take down in Kansas City. Allegations of sexism are mostly ignored in this cowtown but the controversy forced a reaction that should "concern" other local executives.
3. Somebody in the comments noted this and it's true . . . There are a lot of great craft beer makers in Kansas City . . . This crisis and aftermath has sparked harsh feelings amongst EVERYONE. Like it or not, now would be a PERFECT time for another brewer to step up their game.
Accordingly, here's the best write-up on the story that's free to the public . . .
Deets . . .
Boulevard Brewing CEO Jeff Krum resigned Wednesday amid backlash against the company amid allegations of women facing sexual harassment and discrimination in the workplace.
Krum is the second executive to leave the company in as many days after another leader, who has not been named, was let go Tuesday. He had been with Boulevard since the brewery started up in 1989.
The action comes after a former employee, who remains unidentified, posted to Reddit about “a sexist work environment that takes advantage of its employees.”
The employee said Boulevard’s human resources department was aware of the allegations but failed to appropriately address the issues.
Boulevard issued an apology on social media, which some called “tone-deaf,” but deepened its sentiments Tuesday in a longer post to the company’s website.
Developing . . .