Kansas City #TBT news seems to celebrate the return of the dude who sold out to the Belgians.
Reality check . . . The brand was already fading and culture war drama proved too powerful against a company culture that was clearly flawed.
Test this theory . . .
Is anybody REEEEEAAAAALLY excited about Valentine's booze season and chocolate ale anymore?!?!
And so marketing hacks promote the "return of the king" after the beer giant as already fallen flat.
Check the links . . .
Developing . . .