It may not seem like a big deal to rubes who are far too zoned out on politics and culture war trolling but the "mommy" & "family" industry is one of the biggest markets in the nation.
And so, the Kansas City Chiefs QB and his wife are smart to share their happy moments with millions of adoring fans and continue building their multi-million-dollar brand.
Whilst social media "followers" might only see a cute photo . . . In reality, this is one of the best sponsorship campaigns that pro-football has witnessed in a generation.
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Brittany Matthews and the Kansas City Chiefs quarterback are expecting their first child together, a girl "Haven't posted a photo with this guy in a while, so here's my Fiancé, Baby Daddy, Dog Daddy & Bestfriend🥰❤️ Hehehe love ya lots😍," the Brittany Lynn Fitness owner said in the caption.