Harsh times have hit every local industry during the pandemic but Kansas City print media was already suffering an apocalyptic reckoning that threatened to annihilate the written word from the local news scene.
Okay, that's probably too dramatic but the reality is that people just don't read news, opinion and analysis that much anymore and social media is now the dominant distribution channel for two-bit punditry. A bevy of mobile phone apps provide a somewhat level playing field for keyboard warriors, trolls and journalists alike and the "alternative" magazine is merely a legacy of a wonderful but mostly forgotten moment in time when the American plebs attempted to provide a counterpoint to their betters.
And so, the Pitch is moving to a donation model that has mostly resulted in their content taking on the same schmaltzy tone as every other "progressive" screed online and this outlet simply isn't well positioned to serve as an effective partisan hack machine like so many other "journalists" typing on behalf of their political patrons.
Accordingly . . .
THE PITCH NOW DEMANDS READERS TO REGISTER BEFORE ENJOYING ANY OF THEIR HIPSTER MATERIAL!!!
It's a dumb move that might make sense to newbie owners but will undoubtedly chase away people given that there's no shortage of similar freebie content in other places without as much hassle.
Moreover, the mag no longer enjoys any marquee local writers with connections that could draw a crowd or at least feign influence.
And so . . .
What we're really seeing is the last days of the iconic rag and just a bit of proof that the "non-profit" model won't save every publication and mostly serves to propagate the opinions of niche special interests which don't really provide the "journalism" that they promise.
You decide . . .