The local publishing game offers quite a bit of free hype to the booze industry. Here at TKC we don't mind drunks but don't want to ignore the EPIC liver damage that the hipster/suburban lifestyle encourages.
One example out of many:
Denver is home to some of the nation's top German breweries (hallo, Bierstadt Lagerhaus!) including Prost, which recently began distributing in KC. Their traditional Marzen has perfect balance and manages to be both interesting and crushable. The second beer ever brewed by the grand-daddy of Kansas breweries, this amber lager with Reagan-era Hersbrucker hops is a reliable classic with a bright, floral nose.