We look at the latest gambit from our favorite "alternative" publication from a publishing perspective rather than the boring, typical culture war lens. The problem: The Pitch is awash in nearly freebie content as activists inundate them with op/ed diatribes.
A couple of examples from today . . .
Why now is the time to end qualified immunity
Public health and policing: a pandemic’s answer to violence
To be fair, the photography is excellent. HOWEVER, the polemics seems like press release copy from one of many campaign groups spamming social media right now.
This strategy might prove effective if we judge only by way of social media shares & likes . . . Unfortunately, like & shares are worthless to everyone but an owner of a platform that uses them to bolster engagement.
More likely, the cheap activist content is cheaper and a surprisingly safe choice for a mag selling and begging trendy locals . . . Never mind that it doesn't really tell us anything beyond talking points that are
You decide . . .