Over the past few years Hallmark has endured job cuts and downsizing thanks to the decline of gift card sales and greater consumer access to cheap Chinese sentimental trinkets.
Now, adding insult to injury, the company headquartered in Kansas City has garnered culture war rebuke on both ends of an LGBT debate.
Again, our question is:
HAS CULTURE WAR PUSH BACK RUINED CHRISTMAS 2019 FOR KANSAS CITY'S HALLMARK?!? WHAT SHOULD THEY HAVE DONE DIFFERENTLY?!?!
The no-win situation escalated quickly and it seems that the reversal of course has just made the situation worse.
Their latest reply has garnered even further rebuke from some Conservatives -- An important crowd among the last remaining folks who buy their corny junk.
Hallmark Affirms Its Commitment to Diversity and Inclusion
Hindsight is 20/20 but this bit of crisis PR gone wrong offers a lesson for every business hoping to turn a profit in this divisive political climate that will continue to grow increasingly divisive into election season and beyond.
Kansas City 2nd Chance???
After first bowing to pressure from conservatives, Hallmark apologized for pulling ads from a site featuring same-sex couples. Now it can take a bigger stand.
Culture War Double Take
Hallmark Channel's recent controversy over pulling ads featuring same-sex couples follows earlier criticism that the channel's programminglacks diversity. The network known for feel-good Christmas movies and happy endings created quite the stir after removing ads that featured a same-sex wedding.
WRATH OF GOD?!?!
The Hallmark Channel has reversed its decision to pull an ad for the wedding registry site Zola because it featured two brides kissing at their wedding. The about-face now has some conservatives, who had originally called for the commercials to be removed, venting on social media.
Licked By Critics
Hallmark removed a commercial showing a lesbian wedding-and the entire internet called them out.
Kansas City Apology
Hallmark Is "Truly Sorry" For Pulling A Wedding Ad Featuring Two Brides It Initially Said Was Too Controversial
Hallmark is apologizing for pulling an ad featuring a same-sex couple from the wedding company Zola because it felt it was too controversial and distracting. The move enraged thousands of people online, including prominent LGBTQ celebrities, and led to calls to boycott the network in the middle of its popular Christmas movie season.
Marketing Is Now Just Mean Tweet Prevention
Hallmark's rapid reversal on a same-sex marriage advertisement is a reflection of how rapidly the cross-currents of social media can change - and a lesson for brands on how responding to online feedback can be a double-edged sword in the age of Twitter.
Glimpse Of The Future
Amid pressure from LGBTQ groups and a call to boycott the Hallmark Channel, the network has apologized for its mistake when it removed ads from the wedding planning site Zola that featured a lesbian wedding, and it has vowed to begin re-airing the ads, according to a release from GLAAD.
You decide . . .