Friday, November 08, 2019
NEW KANSAS CITY BRAND: CULTURAL APPROPRIATION?!?!?
Here's presser copy that deserves just a bit scrutiny . . .
A partnership between the Kansas City Area Development Council and apparel company Charlie Hustle will bring the company’s KC Heart logo beyond T-shirts.
The KCADC plans to unveil a massive regional branding project at its annual meeting on Friday. Charlie Hustle's KC Heart now will become an all-encompassing symbol used in the attraction of visitors, new residents and new businesses.
The heart won’t have a tagline with it, but it pays respect to Kansas City’s geography (its old slogan as the “Heart of America”), the Kansas City’s Monarchs Negro Leagues baseball team and the area's reputation as a welcoming and friendly place to newcomers.
The effort to create a regional brand for Kansas City was announced at last year’s annual meeting and has been a multi-organizational effort spearheaded by the KCADC.
Check the website debut: kc.org
More deets for subscribers:
Biz Journal: Kansas City gets a new (but familiar) regional brand
The freebie promo hype beast hot take:
Startland: KC Heart adopted as region’s official symbol: Charlie Hustle founder hopes icon will join KC skyline
And so . . .
And so, considering how much KC funds 18th & Vine and the NLBM, the logo is the least they could offer in return . . . However, it's uncertain if the city propaganda affiliation might or might not detract from the far more significant legacy of the symbol.
Then again, we're pretty sure Paul Rudd ruined it for everybody during the World Series.
You decide . . .