A local "transition" offers a hint that covering JoCo suburban good life might be an old way of thinking as big money moves back to the urban core. Checkit:
After 15 years, 435 is now Kansas City magazine
Fifteen years ago, this magazine almost disappeared. In 2005, 435 South Magazine was launched by Gannett, the mega-publisher out of Virginia whose titles include USA Today. 435 South Magazine was one of five community magazines started that year by Gannett, all targeting affluent areas.
Correct. This is a re-brand. Magazine biz continues to shrink, less engagement with print media and this doesn't qualify as "niche" (the only sector really doing well), and yeah, time to expand the marketing universe.
ReplyDeleteYeah, everyone knows the Kansas City star is going down, just how soon is the question.
ReplyDelete