Locally, has also impacted TV stations that might be free but are considered legacy media by the NEXTGEN . . . And so, that's part of the reason we're see so many stations working to boost their social media standing and bypass the cable filter in order reach out directly to viewers who might have forgotten about broadcast media. Take a look:
WDAF, the Nexstar owned Fox affiliate in Kansas City, Missouri, is marking its 70th anniversary with an image campaign built around the tagline "70 years together." The campaign includes an original from Stephen Arnold Music that, through lines such as "we are rebels," "we are stars," "we are colors" and "we are love" all linked to the lyric "this is you and me."