The "affirmation billboard" above Kansas City earned some great media coverage this week but we notice that local newsies didn't offer much background on the artist in question. Her motivational message is just part of her body of work.
She also has more risque offerings and branding that's also worth a peek. Not so long ago, when she was 23, she launched a merch line called "Sex & Ice Cream" . . . Here was her motivation:
It all started when Leth was dating a boy she thought she was in love with. “We would have sex and then eat ice cream,” she says. “But he ended up cheating on me and breaking my heart.”
Take a look at more background on the venture that offers further context for her recent spate of newsworthy creativity: