Friday, June 14, 2019
City College Debuts Angry New Logo
A drawing from the place that taught TKC how to lead a collection of malcontents who dominate the Kansas City discourse EVERY. DAMN. DAY.
UMKC Athletics Launches New Brand Identity
The University of Missouri-Kansas City (UMKC) Athletics Department unveiled a new primary logo today. The Roo athletic teams will proudly display a new mark, illustrating elements of strength, determination and a commitment to the Kansas City community that aligns with the department’s vison and core values. The goal is to elevate the Roo brand on a local, regional and national level.
The Roos partnered with Old Hat, a sports-minded strategic agency based in Oklahoma. UMKC Athletics and Old Hat worked for the last four months on a creating an athletics specific external strategic plan for all brand related initiatives. Athletics collaborated with stakeholders throughout campus to gain critical insight during the process. This included surveying more than 11,000 fans and members of the community. The goal was to deliver a mark that resonated with all of Kansas City and would be a source of pride for the University.
You decide . . .