Saturday, March 02, 2019
Kansas City Boulevard Brewery Serves Mixed Drinks As Craft Beer Scene Evaporates
The fickle sensibilities of hipsters have caused a local beer institution to shame itself and reveal that they are no longer confident in their product to win new market share.
One of the few important insights from this mostly promo news sources . . .
KC Biz Journal: Boulevard adapts as beer market goes flat
Money line . . .
Boulevard's latest innovation is a line of ready-to-drink cocktails in cans called the Fling Craft Cocktail line. It’s a sharp move away from Boulevard’s core business of making high-quality beers, but CEO Jeff Krum said it's necessary for the company to keep growing.
The U.S. beer industry is in the midst of a long-term gradual decline in volume of sales, with volume dropping 0.3 percent in 2018. But revenue rose about 1.8 percent for the overall industry last year, and dollar sales for craft beer increased 2.5 percent.
The story is similar at Boulevard, which saw its sales volume decline about 10 percent in 2018 compared with the previous year. Boulevard doesn’t share sales figures.
Perspective . . .
Call TKC superstitious but the fact that they trampled on a nearby faith community could be a sign that the heart of this company hasn't been in the right place in recent years.
Reality check . . .
NOBODY WANTS BOULEVARD TO BREW GIRL DRINKS!!!
Sadly, local biz news isn't allowed to second guess the decision but we're eager to hear what our blog community says about the sitch.
You decide . . .