Friday, March 22, 2019
JIMMY JOHN'S TROLLS SPOKES CAFE WITH SPRAY CHALK SIDEWALK ADVERT!!! WHO WILL WIN THIS DOWNTOWN KANSAS CITY FRIDAY FOODIE FACE-OFF?!?!
Here's a glimpse at marketing among the creative class set that's attempting to garner momentum.
"When corporate giant @jimmyjohns feels so threatened by a locally owned sandwich shop opening its second location at 10th & Walnut that they resort to vandalism, you know @spokeskc is doing something right."
Fact check . . . SPRAY CHALK ON THE STREET IS LEGAL AND NOT VANDALISM. But more importantly than the white-middle-class marketing people using false victimhood as a unique selling proposition . . . There's a bigger question at play . . .
IS 'VICTIM BRANDING' THE BEST TACTIC FOR SPOKES OR JUST A SIGN THAT IDENTITY POLITICS HAS ALSO POISONED SMALL BIZ CREATIVITY?!?!?
Personally, this blogger believes that Spokes is FANTASTIC . . . It's got a great vibe and the food is upscale, really fancy and their pricey coffee is some of the very best this town has to offer.
Jimmy John's is pretty great as well . . . Plus they're cheap & fast.
There's no reason that both of the businesses can't coexist . . . But that's not the point.
What needs to be examined here is the "creative class" reaching for the that VICTIM CARD at every turn when, in fact, this fancy cafe that has a great concept and doesn't really have much competition.
Spokes sells $500-$5000 bikes which buffer the margins that any cafe would lose in a bad month . . . They're an amazing biz that deserves support and already has a very strong brand . . . However, looking for sympathy because of corporate bullying makes them look weak. And nobody is buying that . . .
You decide . . .