Local hipster beer marketing is no fun, doesn't offer any hotties or bawdy jokes and remains mostly focused on NEXTGEN virtue signaling rather branding that's the least bit cleaver . . . Here's a celebration of this fact of life:
The world of beer still tilts heavily toward men. And it's a particular kind of man that is stereotypically seen as drinking beer. A man that might crush the can when he is done with it. But progress comes from unexpected places.