Tuesday, June 27, 2017

Savor KC BBQ Earned Media Fake News

A reminder to anybody who linked, blogged or wrote about this one . . . It's low-key, soft sell swill advertising that's not really that cleaver but mostly just sold to compliant local media. Take a look:

'Ribdiculous' American Royal billboard goes up on I-35

It's a bird. It's a plane. Nope, it's a ridiculously big rack of ribs silhouetted against the Kansas City skyline. If you're headed into downtown Kansas City via I-35 on Monday morning, pack a stack of napkins. You'll need them to sop the drool off your dashboard while driving by a billboard featuring the "World's Largest BBQ."

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