Former Kansas City Newsman JimmyCSays offers his best tips and tricks for an obsolete form of communication: To resuscitate the brand, The Star needs a major marketing campaign
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The KC STAR is dead, or is it?
ReplyDeleteI recommend Fit's article--
ReplyDelete:)
Yael Abouhalkah’s politics are as predictable as a picture of Kim Kardashian in the Huffington Post. Lewis Duiguid, Eric Wesson and Jenee Osterheldt beat that dead Race Horse into the ground with what seems like literally thousands of stories about Emmit Till and the white “Menace To Society” which, if you lived in a cave and only got your news from the Star, would indicate a level of threat to the black population from whites which would parallel Jewish German fears in the 1930′s.
Local and national news is no longer filtered through a choke hold excercised in our freshly remembered past, to the land of the blind, by a fraternity of journalists, birthed from liberal academe and covered by the Emperor’s New Clothes. The Kansas City Star’s future will depend on the ability of the people marketing, running and writing to produce content that is relevant to the greatest number of customers who purchase products from target advertisers. I, like you Fitz, am less than sanguine. The old paradigm of Captive Audience = proselytization + profits is dead.
I really love this sour grape diatribe from Bill Maher.
http://www.thewrap.com/bill-maher-rips-facebook-calls-glenn-beck-matt-drudge-fox-cracker-trifecta/
His condescending, eltist attack on social media and the usual suspects is a patina for his butt-hurt whimperings over his real complaint, his loss of power. The irony of liberals in the 4th estate lamenting the egalitarian, democratic ability of we hoi polloi to discern news events for ourselves should not be lost on those of us locally concerned with our paper of record.
If the Star is to flourish, she had better work harder, learn the new rules and shed some weight, this is a fight to the finish.
Good article.
ReplyDeleteI think this JimmyC article is wishful thinking from an old Star veteran!
ReplyDeleteHe even admits as much when doubting that the heavily indebted McClatchy parent would have any money available for an all out marketing campaign. Insightful comments about the AWOL Mi-Ai Parrish.
Enjoyed your thoughts JimmyC, but it's not gonna happen buddy.