Wednesday, November 20, 2013
TKC EXCLUSIVE AND BREAKING NEWS TRASH TALK!!! PITCH INSIDER SAYS KANSAS CITY STAR ONLY HAS TWO YEARS LEFT!!!
There is no solidarity among Kansas City Dead Tree Media newsies.
And here's our quick tidbit for tonight . . .
INSIDERS @ THE PITCH GIVE THE KANSAS CITY STAR ABOUT TWO YEARS UNTIL CIRCULATION DECLINE AND FIRINGS DEVASTATE THE SO-CALLED CIVIC INSTITUTION!!!
The money quote that's exceptionally off-record . . .
"Look at the financials for McClatchy and the rate of layoffs and circulation. The business model just isn't sustainable. They're already talking about another sell-off to a bigger company which will only gut the paper even further. Just wait a couple of years and you'll see some drastic changes ahead for the Star."
Meanwhile, we hear The Pitch is doing well and we notice that they're back to focusing more on music and food which seems to be boosting their social media numbers and inviting more interaction among users.
Also . . .
The Pitch model is a different from the Dead Tree Media daily, like a community newspaper . . . The Pitch is almost an accessory to some of the more trendy places in the metro and the advertiser selection follows the often goofy writing and syndicated content. The Pitch and its parent company don't claim to be a civic institution while hustling sex adverts to accompany Dan Savage writing about dildos.
But I digress . . .
The main point here is that we want to offer a bit of distinction when we talk about Dead Tree Media decline that's hitting The Kansas City Star first and foremost and mostly because of their elitism and arrogance has thwarted their declining biz.
Developing . . .