Every Kansas City Star Venture Stays Losing

Bottom Line Communications keeps track of a new Dead Tree Media Endeavor that ALSO seems doomed: "When it was introduced in December the Kansas City Star's "913" publication aimed at Johnson County weighed in at a hefty 40 pages. Since then the weekly has come in at 36, 32 and now 28 pages."

Comments

  1. The Star timed the launch of the 913 to capture holiday ad dollars. The large initial size was due to Christmas ads.

    After the first of the year, the content of the 913 will shrink down to it's more common size- Steve Rose's column and a list of school lunch menus.....

    ReplyDelete
  2. lol. now that's funny.

    ReplyDelete
  3. The biggest unreported failure story in KC is The Star. While ”our" paper continues to run with a staff of nerdy, status grubbing, ass kissing, conformists who creates false urgency issues such as bike trails, recycling, Kauffman Center, and JOCO bus lanes, the people of KC who used to count on the Star's voice grow accepting to letting crummy, phony, TV News type airheads to set the agenda. 913 is a great example of worthless journalism and the "new" writing class that populates it. Waiting for a revival of a new “people’s voice” medium.

    ReplyDelete

Post a Comment

TKC COMMENT POLICY:

Be percipient, be nice. Don't be a spammer. BE WELL!!!

- The Management