Resolved:
EVERYONE IN KANSAS CITY HATES THE RECENT NAME CHANGE FOR ONE OF THE WORST FRANCHISES IN MAJOR LEAGUE SOCCER!!!
Seriously, EVERYONE HATES THE NEW NAME . . . Not some people, not just sports fans, not just people who think soccer is only for little girls and foreigners.
EVERYONE.
This is the type of marketing debacle that precedes the downfall of an organization.
My first reaction is that the new branding technique is simply an admission that The Kansas City Wizards were a complete failure . . . And c'mon . . . If the team wasn't in last place when it comes to overall attendance in the MLS, there wouldn't be the desperate need to "re-brand" the team.
The "second chance to make a first impression" is nothing less than an admission of failure.
The only thing worse than the name change news is the dimwit idea that rugby, ladies soccer and other silly offerings will attract a consistent crowd . . . Most people don't like attending second-tier sporting events when their relatives are playing.
Of course, we're all looking for somebody to blame . . . Thankfully, KICKASS TKC TIPSTERS offer us a bit of help.
Word is, THIS KANSAS CITY MARKETING DOUCHE WHO CALLS HIMSELF "THE CHAD", helped to concoct the design fail.
Somebody please fire him for the sake of Kansas City's bond rating. (It's related, trust me.)
I'm holding every Kansas City Soccer fan responsible.
Yet another Kansas City "pro" soccer team will meet its demise soon enough . . . Poor marketing decisions simply sped the process along.
This town proving once again that it can find a way to fuck up just about anything.
ReplyDeleteCome read Tony's Kansas City, where Tony Botello takes a crap over everything Kansas City!
ReplyDeleteEpic fail from "the chad" and his preposterous Wayfarers.
ReplyDeleteSoccer sucks. Who cares?
ReplyDeleteEVERYONE IN KANSAS CITY HATES THE RECENT NAME CHANGE FOR ONE OF THE WORST FRANCHISES IN MAJOR LEAGUE SOCCER!!!
ReplyDeleteWow, Tony. Most people haven't even heard about this yet, and you already know "everyone" hates it.
I wonder what percentage of Kansas City area residents don't even know we have a soccer team?
Kansas City's Sporting Wood
ReplyDeleteIts there team...they own...they can move forward however they choose. They don't need a focus group to tell them how to do things...Go Sporting KC!
ReplyDeleteTony is a hater.
ReplyDeleteteh stupid is out in force
ReplyDeleteI think the Wiz has taken TKC's tack: Do something stupid, just so people will react/hate! I don't care what you say about me, just spell my name right!
ReplyDeleteI rename the Chad to the CHODE!!! Like he swallows my CHODE! Whatta douche.
ReplyDeleteLet me guess, you were buying tickets before as Wizards, but now you won't because of a name? Yeah right.
ReplyDeleteSoccer fans have kept the club going for 15 years and will continue to support them in the future. Why? We learned to love this game despite everyone telling us it was "ghey" from the time we grew up.
We were actually called Wiz with a rainbow logo in the heart of the midwest? That was a successful brand for you? You were hating on it then and will continue in the future - and yet we will still be here. New name, same game.
If this fucker's a marketing whiz, I'm a Chinese fighter pilot! A three year old chimp could have developed a better name that Kansas City Sucking...
ReplyDelete9:41.... more loose Chads. He's gone. That guy couldn't market a garage sale!
ReplyDeleteThe main thing that irks me is that they went and Changed themselves from the "Wizards" ( a classic name that I grew up knowing them as) to "Sporting KC" the fall RIGHT AFTER OUR LOVELY WIZARDS beat Manchester United. Just Sayin. Plus the name "Sporting" I think I a pretty stupid name. I mean, what's their Mascot going to be? An Anthropomorphic redition of "Sports"?
ReplyDeleteI understand where people come from with it and everything but If you look at it seriously, naming the team "Sporting KC" is just going to confuse people and proooobably reduce the number of people that go to see them. Marketing wise... Meh. Honestly if people IN KC didn't know we had a team in the first place because of poor marketing, then what makes them think that re-naming the team something stupid will change all that. Re-naming is silly. Logo...okay. Uniforms & color schemes.... okay. Marketing team...yeah. BUT:
It's not a change in the Team Name they need, It's a change in their planning. Keeping it a secret until now was a bad idea. They should've taken a poll from their FANS at least, because now some are ditching them out of spite.
First the Whole thing that they wanna take down/re-plan part of our historical PLAZA, and now this?
ReplyDeletePshh. Damn you people in charge of things around here. If anything needs to be changed, it's YOU.
You can't hate if you don't care. That's why I'll never say 'I hateTKC' . It's just idle amusement watching the 'tards wandering by. Much like soccer.
ReplyDeleteNice logo Chad! Hey I'll see you at the Strand around 8:00pm usual booth, so you can show your appreciation...later dude \. Oh maybe we can go to Buddies for a brew after!
ReplyDeleteTKC bit of moron at times. But true this name does suck, whoever thought up this name should be fired. kansas city sporting sounds like a gay yachting club.
ReplyDeleteThe name change is poor and poorly executed.
ReplyDeleteThe Wizards name sucked and needed to be changed.
The Wiz/Sporting are actually a pretty damn good franchise.
TheChad is TheDoucheBag. No defending that asshat.
Tony should change his franchise to the Kansas City Masturbating.
Have to admit pretty lame name change.
ReplyDeleteAnother BIG PLAYER in the KC scrum!
ReplyDelete"The Chad" is a D-List celeb, even in this town!
How can so many business people in KC have way more money than common sense and taste, much less any feel for regular folks?
And the taxpayers keep financing this crap!
I like the new name. I think it's neat.
ReplyDeleteSounds like the name of a whorehouse.
ReplyDeleteThe Choad is the real winner here! The winner of being the largest douchbag in this town today!!! But the design is pretty typical of someone with a mac and photoshop, that's all you need to be called a "marketer" in this cowtown.
ReplyDeleteKC soccer fans are loyal as hell and deserve a better name than this...I predict that the name will be changed again within the next five years.
ReplyDeletehaters gonna hate, faggot.
ReplyDeleteHummmm...the only faggot here is the Choad, his marketing plan, and that shitty logo. Your 15 minutes of fame are up!
ReplyDeleteYeah.. finishing the 2011 regular season as the top team in the eastern conference and then making it all the way to the Conference championship in the playoffs is definitely a "fail". How about them chiefs and royals!?!?! All of you who are highly critical of soccer and this club, get a life. I don't even know why i wasted my time typing a message on here. Sporting's results speak for themselves.
ReplyDeleteHahahaha it's really funny to read this almost 2 years after the change when SKC sold more season tickets than the royals in 2011 in a stadium half the capacity. The only fail here is by all of these douches predicting that it would not work when it clearly has. Eat it haters. SKC will not stop!
ReplyDelete