McClatchy stock is up . . . BUT READ THE NEWS CLOSELY . . . Fact: Shares were on the upswing thanks to layoffs (mostly journalists), online ad revenues are up (a pittance) while overall "McClatchy's ad revenue fell 20.5 percent in the fourth quarter from the same period a year earlier." This isn't a Renaissance: It's part of the long road to obsolescence. But, by all means, keep cheering.
Comments
Post a Comment
TKC COMMENT POLICY:
Be percipient, be nice. Don't be a spammer. BE WELL!!!
- The Management
Conventional thinking holds that newspapers are being left behind as advertising migrates from print to the internet. But that’s not true at McClatchy. About a third of our classified advertising now takes place on our websites, more than half of the employment category, one third of automotive and a quarter of real estate advertising is digital.
ReplyDeleteAs we continue our successful migration to a multimedia company, we are less vulnerable to print declines and the secular shift of advertising to digital media. Digital advertising represented 16.2% of total advertising in 2009, up from 11.6% in 2008 and importantly, our digital
business has a higher profit margin than our print business because it’s not burdened with printing and distribution costs.
Link.
You can't fucking read, Botello, but by all means keep taking your cheap pussy shots at The Star. For the folks at The Star, you're their comedy relief.
The KC Star is the JOKE!
ReplyDeleteTony Botello has been consistently correct about this print media predictions. He said they would lay off people and they did. Bottom Line Communications did a great job in documenting the firings. Tony has been dancing on the graves of The Star for the entire layoffs. I don't think Star writers scared for their checks or their fans have much fun except for bashing Tony in the forum he runs.
ReplyDeleteAnd that press release, that really is a joke.
Better margins by firing reporters isn't something that should elicit much happiness.