MUST SEE!!! TKC FIRST LOOK @ KCPD 'BE A HERO' YOUTUBE RECRUITING CLIP!!!
This summer the Kansas City Police Department has been engaged in an unprecedented media campaign aimed at garnering positive public perception.
The focus on media image is important given backlash against police caused by media reports like Pitch cover story presenting the plaintiff case against a KCPD officer seemingly timed to coincide with a lawsuit this week.
To build up goodwill among the local populace we've noticed more than a few standout stories with a positive spin amid a summer season that's usually dominated by shooting, checkpoint and crackdown headlines.
The KCPD media campaign started with fun and games: Kansas City Police block off street to play basketball
Then there was a focus on charity: Officer steps in to help 96-year-old woman in stifling hot house
There was also a "Super Trooper" style joke: Police Officer Gets Pranked By Colleagues, With A Little Help From 4,000 Post-It Notes
Now . . .
FIRST ON TKC . . . CHECK OUT THIS EXTENDED KCPD RECRUITING CLIP JUST RELEASED A FEW HOURS AGO!!!
They call it: "Be A Hero At KCPD"
Quick edits, a hard rock sound track, images of the po-po with guns drawn should entice locals looking for an exciting line of work.
TELL US HOW YOU RATE THIS KCPD RECRUITING CLIP!!!
The reality is that KCPD must have an active media presence to focus their message. BUT, by that same token, it's important for the public to understand the difference betwixt "news" and a calculated media campaign . . . Even if the there are so many blurred lines in the current Internets era.
Developing . . .