THE TKC SUNDAY SPECIAL!!! TOP 5 NOT SO TRAGIC CONSEQUENCES OF THE UPCOMING KANSAS CITY STAR PAYWALL!!!
Once again the Kansas City Star is attempting to lock up their content.
It's a naive decision which fails to realize that people will simply search for other FREE alternatives.
Take a peek:
STARTING ON DEC. 5TH THE KANSAS CITY STAR IS MOVING TO A PAYWALL SYSTEM!!!
There's a myth which claims this will impact the local discourse . . . This myth is INCORRECT because The Star closes off comments on the most controversial stories so that the public doesn't have an easy way to voice their opinion - A paywall piles on top of this mistake along with alienating and silencing the reading public in an even more cynical manner.
Meanwhile . . . Most news The Star "breaks" is quickly picked up by television stations who are engaged in real competition which demands their content is blasted far and wide.
It gets worse . . .
Look around any local gathering spot . . . Notice anybody carrying around a paper? Didn't think so. iPad mini was also announced this week and in that announcement it was revealed that more than 100 million iPads have been sold already. While the Chinese slave labor that produces tablet and mobile phone technology is tragic . . . These numbers related to tech that's replacing Dead Tree Media offer us a clear glimpse into the future.
To wit . . .
THE STAR IS DIGGING THEIR GRAVE EVEN FURTHER WITH THIS PAYWALL STRATEGY THAT HAS ALREADY RUINED THEIR COVERAGE!!!
Kansas City political denizens might remember a KC Star political effort called the "buzz blog." It wasn't horrible. In fact, it became so popular that Dead Tree Media publishing geniuses attempted to erect pay wall service that FAILED miserably.
In the final analysis . . . Nobody is going to pay for Steve Kraske to state the obvious.
What happened with the buzz blog provides a template for the paywall's future: IF the Star broke a story then word would travel fast (as it always does) and other news sites, blogs and TV stations took the news as their own and relayed it to their viewers, readers, friends and family. This doesn't have to be a cut and paste job and can easily be done with a simple one sentence summary for readers who don't care much about details anyhoo . . .
It's not that information wants to be free . . . The fact of the matter is that PEOPLE TALK and profiting from content in the digital era has become an increasingly tricky prospect. The worst thing about The Star's paywall is that the move implies Dead Tree Media leadership still REFUSE TO LEARN that the Internets connects people with links, comments, mentions, retweets, likes, images, pokes, sharing and references - These actions are what drive the digital culture and the future. Even worse, The Star's spin (their most valuable corporate asset) on the issues of the day will be now be hidden and far less important.
So, this scheme has already failed The Star and trying again just seems like they're slamming their head against a paywall and refusing to innovate. For our part, the decision isn't that big of a deal: TKC links other sites, TV stations, radio stations, blogs, social media and all things on the web . . . TKC doesn't just fill Kansas City's news hole. We stretch it out a bit. Natch.
To wit . . .
CHECK THE TOP 5 NOT SO TRAGIC CONSEQUENCES OF THE UPCOMING KANSAS CITY STAR PAYWALL!!!
5. The Star refused to implement my "tokens for a Latina token" pay-per-view system for Mary Sanchez reader interaction.
4. After complaining of a so-called "digital divide" The Star shows their hypocritical approach to publishing by partaking in the same tactic which they criticized in other ventures on the Internets. In other words, I want my subscription for free.
3. Mike "Please Not Another Pay Cut" Hendricks might not be able to afford to show his friends his latest discount work.
2. Maybe the public might be spared from a volley of opinions and endorsements regarding political candidates rather than any real reporting.
1. People will get their news some place else for free.
For the last remaining people who vote and care about the local discourse, this move is a big deal but remember that the most tragic fact regarding this decision is that most people in Kansas City don't really care.
Hopefully, more later . . . Maybe after the game . . .